Glossop marketing and design agency, Fig Creative, has been shortlisted for a major regional award. The High Street company is in the running for Prolific North’s Business to Business Marketing/Integrated Marketing Campaign prize. Prolific North is the leading online publication for the North West’s creative and media industry. Its awards scheme is designed to celebrate excellence and recognise outstanding campaigns. Entitled “A marketing campaign of Olympic proportions”, Fig’s entry centred on its phenomenally successful work for its client, intelligent transport [...]
Glossop Cartons has proved its superhero credentials, returning home triumphant from a national industry event with a spectacular haul of new business opportunities, with thanks to a secret marketing weapon in the form of fellow Glossop firm, Fig Creative. Not only did the Padfield based packaging firm win almost 300 “excellent” leads by the end of the Packaging Innovations Show at Birmingham’s NEC, but it also secured a sale on day two. The show’s organisers claimed “never to have seen [...]
As a marketing company we are often asked how to attract new customers. And indeed alot of our activities help companies stand out from the crowd and attract attention to win new business. But we always advise never to lose sight of communicating and marketing to your existing customers. The well known rule that 80% of work comes from just 20% of customers is still very relevant and companies who ignore it do so at their peril. So it’s worth [...]
Time to call in the Fig Creative experts! The most effective marketing campaigns combine a strategic selection of marketing techniques, each expertly implemented to target exactly the right people with absolutely the right message and at precisely the right time. As such, they require the experience of a range of marketing experts, the skill of a professional account manager, and… a considerable amount of time. And if they’re being entirely honest, the MDs of most small businesses would say that [...]
Plastering Solutions offers quality plastering services in the High Peak and Manchester areas. Owner Ben Aitken wanted to relaunch his business in the new year of 2013 and talked through ideas with Fig Creative his local creative design and marketing company. Ben said, “We’ve got a skilled team offering high quality plastering services but my branding didn’t reflect that and I felt we needed a step up. I’ve worked with Fig before so had no doubts about their services. They [...]
What do I mean by your proposition? In its simple terms your proposition is what your company does or what products and services it offers. Sounds easy doesn’t it. Surely we all know what we do? But you’ll be surprised how many businesses, big and small, confuse their customers with an over complicated proposition. Do you have a clear understanding of what your company does or offers? Of course you do. But do you know what differentiates your proposition from [...]
Set in the heart of the Peak District, Oaklands Manor is an inspirational outdoor leadership centre offering education providers and commercial organisations outdoor activity packages and qualifications. It’s a unique facility owned by the University of Derby and near Buxton College. Fig Creative, the High Peak’s well known design and marketing agency had worked with the University of Derby Buxton’s marketing team to develop the iconic branding for the outdoor leadership centre. Beverley Cooke, Marketing Manager at University of Derby [...]
