I remember writing a blog when this recession first started a few years ago entitled “When the going gets tough, the tough get going!” challenging words for the potential challenges that lay ahead. There are many of us business owners still doing well and some are maximising opportunities the recession has presented them and are really flying. But then there are others who have fallen by the wayside. What’s prompted me to write this blog was a reflection last week [...]
The Guardian newspaper can always be relied upon as a source of interesting articles about gender politics. Last week, Fig read with interest one such article which had implications beyond its intended realm, relating to marketing. In Alison Flood’s article of 10th May, author Maureen Johnson criticised publishers for pigeonholing female writers as romantic authors, giving their books “girly” covers, despite their content. Johnson’s point was the sexist presentation of female authors’ work, but Fig Creative thinks that her article [...]
We all know the benefits of local advertising. Maintaining a presence within your customers’ minds is one of the most important things a business can do. But how do you choose which kind of advertising is right for you? From local radio and newspapers, to billboards and online banners, there’s a whole host of mediums competing for your business. Firstly, it’s important that you’re aware who your customers are and which mediums they regularly engage with. Sounds simple, but it’s [...]
Glossop marketing and design agency, Fig Creative, has been shortlisted for a major regional award. The High Street company is in the running for Prolific North’s Business to Business Marketing/Integrated Marketing Campaign prize. Prolific North is the leading online publication for the North West’s creative and media industry. Its awards scheme is designed to celebrate excellence and recognise outstanding campaigns. Entitled “A marketing campaign of Olympic proportions”, Fig’s entry centred on its phenomenally successful work for its client, intelligent transport [...]
Hackers and web security is a constant issue in our increasingly digital world. There’s always some report in the news of who has been the latest celebrity or brand to have been hacked. In fact when I googled it there were literally dozens, including Jessie J, Beyonce as well as large organisations such as Microsoft, Twitter, Evernote and NBC who have all suffered from hacking. But hackers are indiscriminate. None of us can be fully secure and the latest major [...]
In response to the current global attack on WordPress websites, and in conjunction with our hosting partner we have introduced an additional layer of security for our website clients. Now, when you log in to the admin section of your WordPress website you will see an additional prompt asking you to enter a username and password. This is not the same as your normal user name and password. As you see in the example below it informs you the words [...]
Creative design and marketing agency, Fig Creative, has been appointed to oversee the marketing strategy, branding and communications for commercial laundry specialist Ravenhead Services. The award-winning agency has been selected by Ravenhead to rebrand its commercial image and reinforce its reputation and product service among its key business audiences. Fig’s first project has seen it develop a brand new logo for the St Helens-based company, alongside a new website. The new website allows customers greater access to the latest information [...]
